Building tools to help developers and enthusiasts leverage AI to be more creative, productive, and effective.
Led a cross-functional go-to-market effort for Square Team Communication, powered by the Crew app.
Expanded and directed a marketing team that significantly grew the customer base, launched numerous features, and executed webinars to boost new ARR and renewals.
Led passenger GTM efforts, in tight coordination with operations, product, and engineering teams, introducing high-impact features like Scheduled Rides.
Launched Optimizely's first mobile app testing SDK. Created and implemented a comprehensive framework for measuring the success of in-product promotional messaging.
Implemented campaigns to activate lapsed users and improve user acquisition, while refining email marketing strategies for higher user engagement.
Managed product marketing for Windows Channel & Partner Marketing, significantly increasing sales and consumer impressions across stores.