I’m a software engineer and former product marketer who loves building and growing technology products that delight users. I have 13 years of experience at leading companies like Microsoft, LinkedIn, Lyft, and Block.
My background in marketing and growth has taught me that the best marketing is a product that prioritizes users’ needs above all else and then meets those needs in ways that feel natural and effortless.
In 2023, I traded my full-time job in marketing for a seat at Rithm School, a 16-week software engineering bootcamp that taught me how to program—not how to code. In addition to TypeScript and Python, it taught me how to create strategically and how to evaluate technical tradeoffs.
I have a newsletter where I write about programming, productivity, personal knowledge management.
I live in San Francisco, CA with my amazing wife, two children, and our 3.5 lbs dog named Pixel (no relation to the phone). I love productivity tools and systems, personal knowledge management, artificial intelligence, tennis, and casual mobile games.
A menubar with Zero latency access to ChatGPT, Bard, Bing Chat, and Claude. I joined the Smol team out of a passion for LLMs and tools like this. Modularized chat providers and continue to maintain the project.
Building tools to help developers and enthusiasts leverage AI to be more creative, productive, and effective.
Led a cross-functional go-to-market effort for Square Team Communication, powered by the Crew app.
Expanded and directed a marketing team that significantly grew the customer base, launched numerous features, and executed webinars to boost new ARR and renewals.
Led passenger GTM efforts, in tight coordination with operations, product, and engineering teams, introducing high-impact features like Scheduled Rides.
Launched Optimizely's first mobile app testing SDK. Created and implemented a comprehensive framework for measuring the success of in-product promotional messaging.
Implemented campaigns to activate lapsed users and improve user acquisition, while refining email marketing strategies for higher user engagement.
Managed product marketing for Windows Channel & Partner Marketing, significantly increasing sales and consumer impressions across stores.
I love reading, but not with my eyes. I've been addicted to audiobooks since 2019 on a trip to China when I gulped down Bad Blood, Educated, and a few other totally kickass books. I aim to "read" about 30 books per year, and usually hit it.
Here are the 30 I've read most recently: